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The Pharmaceutical’s Guide to Social Media in an FDA-Regulated Industry
How to ensure communication compliance on social media platforms
Social media gives companies a huge opportunity to promote products and engage with customers, but in the highly-regulated pharmaceutical industry, mistakes can quickly lead to enforcement actions from the FDA.
We’ve summarized the key takeaways from the FDA’s guidances on social media use along with what to avoid in your communications, and tips for crafting effective, compliant posts throughout a variety of emerging platforms.
You’ll learn:
- The key points of the FDA's guidances on social media use
- Common social media mistakes
- Examples of compliant communications and tips for effective engagement